Recently, the Thai embassy organised a weekend event in Westfield shopping centre, London. Under the title of “The Colours of Thailand” visitors could enjoy the shows of Thai music, dance, martial arts, gastronomy and fashion.
I made a video for Bodhi Tea, a company that produces Thai herbal teas and showed them off in this festival. I used the documentary style to present this family company, as the founder gave samples to the visitors and explained about his product. The goal was to create a nice and brief presentation card about Bodhi Tea.
Music selection was an issue. It’s a Thai festival and a Thai company, so should it be Thai music? The fact that it all happens in London made me think of the target audience, which is western, so I abandoned the idea of oriental sounds.
Let me know what you think about it all.